Life Bus Campaign in Kerala – Guidelines


Background
Further to the success of Red Ribbon Express in the country, it is proposed that a district level IEC mid-media intervention program will be implemented across 149 A&B category districts in 25 States of India through a bus caravan traversing through selected Grama Panchayaths of the States. The program aims to target the vulnerable population, youth and women with special focus on “A” and “B” category districts.

The objective is to increase the level of knowledge, diminish stigma and discrimination related to HIV and AIDS and challenge the local superstitions and beliefs associated with HIV and PLHAs. The vision behind the project is to promote a multi-sectoral effort by which HIV and AIDS could be mainstreamed within the context of overall socio-economic development rather than merely as a medical/public health issue.

In Kerala the bus caravan will visit the districts of Ernakulam, Thrissur, Palakkad and Kasaragod

Communication Challenges

Key Program Components

Procurement of IEC Van

Mobilization of the community by NYKS

Condom social marketing by HLFPPT, the SMO

Outdoor campaigns

Project management structure

Roles and Responsibilities

Project monitoring plan with indicators

Time line of programs to be held at each venue

District level Activities of Bus Caravan

Mobilization Activities of Bus Caravan at Block level

Inauguration of Bus caravan at each venue

State level officers

State level officers
Bus Caravan Officials (State level)
	Dr Vishwas Mehta IAS, Secretary Health, GoK	0471 2518255
	Dr Usha Titus IAS, Project Director, Kerala SACS	0471 2304882
	Dr Dinesh Arora IAS, Mission Director, NRHM
	Dr K Shylaja, Director, Health Services
	Dr TV Rita Cross, Additional Project Director i/c, Kerala SACS	0471 2304992
	Shri S Ajai Kumar, Joint Director IEC, Kerala SACS	0471 2303763
NYKS officials (State level)
	Mr Satheese, Zonal Director,	0471 2326564
HLFPPT officials (State level)
	Mr Baby Prabhakaran, Sr Programme Officer
STRC officials (State level)
	Mr Sathish, Project Manager