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Tuesday, May 21, 2013
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  Route map in Palakkad district


Life Bus Campaign in Kerala – Guidelines


Background
Further to the success of Red Ribbon Express in the country, it is proposed that a district level IEC mid-media intervention program will be implemented across 149 A&B category districts in 25 States of India through a bus caravan traversing through selected Grama Panchayaths of the States. The program aims to target the vulnerable population, youth and women with special focus on “A” and “B” category districts.

The objective is to increase the level of knowledge, diminish stigma and discrimination related to HIV and AIDS and challenge the local superstitions and beliefs associated with HIV and PLHAs. The vision behind the project is to promote a multi-sectoral effort by which HIV and AIDS could be mainstreamed within the context of overall socio-economic development rather than merely as a medical/public health issue.

In Kerala the bus caravan will visit the districts of Ernakulam, Thrissur, Palakkad and Kasaragod

Communication Challenges

Key Program Components

Procurement of IEC Van

Mobilization of the community by NYKS

Condom social marketing by HLFPPT, the SMO

Outdoor campaigns

Project management structure

Roles and Responsibilities

Project monitoring plan with indicators

Time line of programs to be held at each venue

District level Activities of Bus Caravan

Mobilization Activities of Bus Caravan at Block level

Inauguration of Bus caravan at each venue

State level officers
Project management structure
State level Organizing Committee (SLOC)

Chairman : Chief Secretary
Vice-Chairman : Secretary (Health & Family Welfare)
Convener : Project Director, Kerala State AIDS Control Society

Members
Secretary, Department of Social Welfare Department
Secretary, Department of Local Self Government
Secretary, Department of Higher Education
Secretary, Department of General Education
Secretary, Department of Youth
Secretary, Department of Rural Development
Executive Director, Kudumbasree
District Collector, Ernakulam
District Collector, Palakkad
District Collector, Kasaragod
District Collector, Thrissur
Executive Director, Kerala State Literacy Mission
Director of Public Instruction
Director of Collegiate Education
Mission Director, NRHM
Director, Directorate of Health Services
Director, I&PRD
State Officer, National Service Scheme
State Officer, National Cadet Corps
State Officer, Bharat Scout & Guides
Zonal Director, Nehru Yuva Kendra Sangathan
District Medical Officer, Thrissur
District Medical Officer, Kasaragod
District Medical Officer, Ernakulam
District Medical Officer, Palakkad
President, Council of People Living with HIV in Kerala (CPK+)
Regional Director, Song & Drama Division
Regional Director, Directorate of Field Publicity
State representative, Press Information Bureau
Station Director, Doordarshan Kendra
Station Director, All India Radio

District Level Organizing Committee (DLOC)

Chairperson : District Collector & Magistrate

Members
Superintendent of Police
District Medical Officer (Convener)
District Youth Coordinator, Nehru Yuva Kendra Sangathan (Co convener)
Secretary, District Panchayath
Secretary, Corporation/Municipality (wherever applicable)
District Programme Manager, NRHM
District Information Officer
Deputy Director of Education
Deputy Director of Collegiate Education
District Nodal Officer from Kerala State AIDS Control Society
Coordinator, Prathyasha Kendram (Drop in Centre for HIV +ves)

District Officers of the following Departments
Department of Social Welfare Department
Department of Local Self Government
Department of Higher Education
Department of Youth
Department of Rural Development
Kudumbasree
Kerala State Literacy Mission
National Service Scheme
National Cadet Corps
Bharat Scout & Guides
Field Publicity Officer, Directorate of Field Publicity
Press Information Bureau
Station Director, Doordarshan Kendra (where ever applicable)
Station Director, All India Radio (where ever applicable)

 
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