Life Bus Campaign in Kerala – Guidelines


Background
Further to the success of Red Ribbon Express in the country, it is proposed that a district level IEC mid-media intervention program will be implemented across 149 A&B category districts in 25 States of India through a bus caravan traversing through selected Grama Panchayaths of the States. The program aims to target the vulnerable population, youth and women with special focus on “A” and “B” category districts.

The objective is to increase the level of knowledge, diminish stigma and discrimination related to HIV and AIDS and challenge the local superstitions and beliefs associated with HIV and PLHAs. The vision behind the project is to promote a multi-sectoral effort by which HIV and AIDS could be mainstreamed within the context of overall socio-economic development rather than merely as a medical/public health issue.

In Kerala the bus caravan will visit the districts of Ernakulam, Thrissur, Palakkad and Kasaragod

Communication Challenges

Key Program Components

Procurement of IEC Van

Mobilization of the community by NYKS

Condom social marketing by HLFPPT, the SMO

Outdoor campaigns

Project management structure

Roles and Responsibilities

Project monitoring plan with indicators

Time line of programs to be held at each venue

District level Activities of Bus Caravan

Mobilization Activities of Bus Caravan at Block level

Inauguration of Bus caravan at each venue

State level officers

Project management structure

State level Organizing Committee (SLOC) Chairman : Chief Secretary Vice-Chairman : Secretary (Health & Family Welfare) Convener : Project Director, Kerala State AIDS Control Society Members Secretary, Department of Social Welfare Department Secretary, Department of Local Self Government Secretary, Department of Higher Education Secretary, Department of General Education Secretary, Department of Youth Secretary, Department of Rural Development Executive Director, Kudumbasree District Collector, Ernakulam District Collector, Palakkad District Collector, Kasaragod District Collector, Thrissur Executive Director, Kerala State Literacy Mission Director of Public Instruction Director of Collegiate Education Mission Director, NRHM Director, Directorate of Health Services Director, I&PRD State Officer, National Service Scheme State Officer, National Cadet Corps State Officer, Bharat Scout & Guides Zonal Director, Nehru Yuva Kendra Sangathan District Medical Officer, Thrissur District Medical Officer, Kasaragod District Medical Officer, Ernakulam District Medical Officer, Palakkad President, Council of People Living with HIV in Kerala (CPK+) Regional Director, Song & Drama Division Regional Director, Directorate of Field Publicity State representative, Press Information Bureau Station Director, Doordarshan Kendra Station Director, All India Radio District Level Organizing Committee (DLOC) Chairperson : District Collector & Magistrate Members Superintendent of Police District Medical Officer (Convener) District Youth Coordinator, Nehru Yuva Kendra Sangathan (Co convener) Secretary, District Panchayath Secretary, Corporation/Municipality (wherever applicable) District Programme Manager, NRHM District Information Officer Deputy Director of Education Deputy Director of Collegiate Education District Nodal Officer from Kerala State AIDS Control Society Coordinator, Prathyasha Kendram (Drop in Centre for HIV +ves) District Officers of the following Departments Department of Social Welfare Department Department of Local Self Government Department of Higher Education Department of Youth Department of Rural Development Kudumbasree Kerala State Literacy Mission National Service Scheme National Cadet Corps Bharat Scout & Guides Field Publicity Officer, Directorate of Field Publicity Press Information Bureau Station Director, Doordarshan Kendra (where ever applicable) Station Director, All India Radio (where ever applicable)