Life Bus Campaign in Kerala – Guidelines


Background
Further to the success of Red Ribbon Express in the country, it is proposed that a district level IEC mid-media intervention program will be implemented across 149 A&B category districts in 25 States of India through a bus caravan traversing through selected Grama Panchayaths of the States. The program aims to target the vulnerable population, youth and women with special focus on “A” and “B” category districts.

The objective is to increase the level of knowledge, diminish stigma and discrimination related to HIV and AIDS and challenge the local superstitions and beliefs associated with HIV and PLHAs. The vision behind the project is to promote a multi-sectoral effort by which HIV and AIDS could be mainstreamed within the context of overall socio-economic development rather than merely as a medical/public health issue.

In Kerala the bus caravan will visit the districts of Ernakulam, Thrissur, Palakkad and Kasaragod

Communication Challenges

Key Program Components

Procurement of IEC Van

Mobilization of the community by NYKS

Condom social marketing by HLFPPT, the SMO

Outdoor campaigns

Project management structure

Roles and Responsibilities

Project monitoring plan with indicators

Time line of programs to be held at each venue

District level Activities of Bus Caravan

Mobilization Activities of Bus Caravan at Block level

Inauguration of Bus caravan at each venue

State level officers

Roles and Responsibilities

The National AIDS Control Organization (NACO) through the State AIDS Control Societies (SACS), Health Department, the other departments and the Nehru Yuvak Kendra Sanghatan (NYKS), HLFPPT will be responsible for implementation of the project. State Level Organizing Committee will monitor the activities and do timely reviews of the campaign District level Organizing Committee will implement the campaign as per the action plan rolled out in the district. The role & responsibilities of the various partners and departments of Kerala State are summarized and placed as Annexure 1. This is also the matrix that details the activities to be realized as part of the RRE campaign. This is only an indicative responsibility matrix. The responsibilities may vary as per the decisions taken from time to time.