RRE is the largest multimedia, multi-sectoral mass mobilization Campaign to mainstream the issue of HIV/AIDS through train. Phase I of this project was carried out in 2007-08 with the direct reach to 6.2 million. Phase II was implemented by NACO in partnership with Railways and NRHM in 2009-10
RRE Phase III was flagged off from Delhi on 12.01.2012. The project primarily focuses on rural areas with the following objectives:

• Disseminating information regarding primary prevention and services.
• Developing an understanding about the infection to reduce stigma & discrimination against People Living with HIV/AIDS and;
• Strengthening people’s knowledge about the measures to be taken to prevent HIV/AIDS; and
• Adopting preventive health habits and lifestyle

RRE Targets on General Population with focus on

• Youth and women groups.
• Adolescents/students from schools & Colleges.
• Elected Representatives (MPs, MLAs, Corporators, Pradhans etc.)
• Panchayati Raj Institution members.
• Youth in uniformed services.
• Out-of-school youth in the community.
• Anganwadi Worker, ASHA, SHG members etc.

RRE consist of 8 Coaches

• Coach 1 : Exhibition: Display of educational material primarily on HIV/AIDS, interactive touch screens & 3-D models
• Coach 2: Exhibition: Display of educational material with focus on HIV/AIDS and associated care, support and treatment services
• Coach 3: Exhibition: Display of educational material with special focus on youth
• Coach 4: Exhibition: Display of information on general health, hygiene and communicable diseases such as TB and RCH services (NRHM
• Coach 5: Auditorium cum Conference: It has arrangements for Orientation of selected PRIs, AWWs, SHGs Youth & Women.  A group of 60 people can be oriented in 01 batch with 03 sessions planned per day
• Coach 6: Counseling cum Medical Services: It has 06 cabins 04 for Counseling & 02 Doctors Cabin for treatment of STI & RTI.  
• Coach 7: Sleeper Coach: In this coach crew members, NACO staff, SACS staff and visitors will be traveling.
• Coach 8: Office & Dining cum Pantry.

Project Management Structure

• National Level
• State Level
• District level

A national level Project Steering Committee on RRE chaired by Secretary & DG, NACO have been constituted

State Level Organizing Committee (SLOC)

• Chairperson                       Chief Secretary
• Vice-Chairperson                Secretary (Health & Family Welfare)
• Convener                           Project Director, SACS

Members

• Director of Health Services; MD, NRHM; Zonal Director, NYKS
• DRMs of the concerned Railway Divisions
• Representatives of the Rural Development, Social Welfare, Panchayati Raj, Dept. of School & Higher Edu., Youth (NYKS, NSS, NCC, Scout & Guides), Road Transport,
• District Collectors and DMOs from RRE Districts,
• Regional Director, Song & Drama Division & Directorate of Field Publicity
• State representatives from AIR, DDK & PIB
• Representatives from Positive Network
• Representatives from NGOs

District Level Organizing Committee (DLOC)

• Chairperson: District Collector

Members

• District Police Chief
• District Medical Officer, DPM-NRHM
• District Youth Coordinator, NYKS
• Representatives of NCC, NSS
• Representative from the Government Dept. - Railways, District Social

Welfare Officer

• District Education Officer, DIOS
• PD - PAU, District Panchayat Officer etc.
• Field Publicity Officer, I & B and DFP

Special invitees

• Local Elected Representatives
• Station master of the concerned halt station
• TI partners
• District Level Positive Network
• RTO
• Principal, Degree Colleges
• Local partners - Rotary & Lions Club, Red Cross

RRE Phase-3 Stations in Kerala

The Route Plan is as follows: